

FULL BLEED: HE WHO SHATTERS
Rules absolutely. I should say something about Twitter, since it's been my favorite MMO for several years now, part confessional, part screaming into your pillow, part stand-up open-mic-night. Only it's that for everyone else. It's also a battleground. It's also a place that people think they can win. But maybe that's social media in general. 'Cause I see people asking "How do I succeed at [social media platform]?" And the answer is that you don't. You just exist, slip into a


FULL BLEED: WHAT IS WITHIN YOU MAY KILL YOU
Let's pretend we're on LiveJournal again. Not that I ever used it. Why? Because Twitter is going through throes of transformation that it may not survive. Mostly because private capital got it. And private capital wants returns, any way, any how. Plus the current management seems to be impulsive and gripped by a fundamental misapprehension as to the value of the platform that he's purchased. Also, he's bought a big box of baby raccoons and some of them have rabies, but he has